3 skilled volunteering roles for charities who don't work with volunteers - Social Good Connect

3 skilled volunteering roles for charities who don’t work with volunteers

29 January 2021

Managing a non-profit is no mean feat, and trying to do everything by yourself doesn’t make it easier. This is why skilled volunteers can be a lifesaver, even if your organisation doesn’t work directly with beneficiaries.

Volunteers are the soul of many non-profit organisations. But if you don’t provide a direct impact, you might question whether your non-profit needs them. While traditional volunteering roles may not be necessary in organisations that don’t have direct contact with their beneficiaries, skilled or virtual volunteering roles could be a game-changer. And you shouldn’t underestimate their potential value; according to an NCVO report, in 2016, the financial value of formal volunteering was around £23 billion Can you imagine what that could mean for your non-profit?

The perfect volunteers won’t only reduce your workload, your non-profit will also get the benefits of their specialist skills. Your team may be wearing so many hats that certain tasks keep slipping through the cracks and hiring freelancers can be prohibitively expensive. However, recruiting skilled, remote volunteers can help you tackle those jobs that hover menacingly on the horizon of your to-do list and fill any potential skills gap in your team.

But, even if you can see the benefits of having volunteers, it can be challenging to find the right recruit or to know what they can help you with. To help you get started, here are three skilled volunteer roles that could transform your organisation.

Compliance Board Member 

You might be confident in your understanding of your organisation and the audience that you support, but the field of compliance can be confusing for anyone, no matter your level of knowledge! 

A compliance board member role will help ensure that your non-profit organisation complies with the numerous regulations and laws that are part and parcel of running a non-profit. They can support with navigating the confusing (and mildly terrifying) territory that is  GDPR, as well as assessing your current processes and any new activities against relevant policies, regulations, or laws to keep you right. 

Having a compliance board member with the relevant expertise and understanding can be a huge weight off your shoulders. Running a successful, ethical, and impactful non-profit is a huge responsibility but by taking on the right person for this role, you can rest easy knowing that you are doing everything you can to keep on top of it all.

Marketing manager

There are approximately 168,000 charities registered in the UK. So how do you stand out from the crowd and make a real difference for your cause?

Even if supporting your cause seems like a no-brainer and your work can significantly impact society, in order to gain funding, support, and recognition, it’s crucial to get your message to the right audience.

This is where a marketing manager can make a difference. With just a few big-name charities receiving over half of the available income annually, it pays to stand out.  A marketing manager can help you set up the right campaigns to reach a wider audience and spread your message. They can provide support and advice on how to best utilise social channels, email marketing, and other publicity tools in order to drive awareness of your cause. They can also help you to implement or make the most of your CRM (customer relationship management) tools, allowing you to get to know your audience better and tailor future marketing plans to their needs. 

A good awareness of the role of marketing in promoting your non-profit can not only help you access more funding and donations but will help you reach the people who need your support more effectively.


Web developer

With online fundraising fast becoming an integral strategy for non-profits (especially in a post-covid world), having an online presence is essential to your success. 

According to a report by Salesforce, about 85% of non-profits believe that technology is vital to their long term success, and a website can be one of their primary resources. A simple, user-friendly website will help you increase awareness of your cause, reach and connect to a wider audience, and even collect online donations. 

Of course, you don’t need a web developer to build a website, sites such as Wix.com or WordPress have easy to use templates. But, having the advice of a UX designer or a web developer can help you set up a website that runs smoothly, is intuitive and easy to navigate, and can help you get closer to your goals. 

What next?

These are just a few examples of the kind of skilled support that volunteers can help you with, even if you don’t usually work with them.

The impact of recruiting skilled volunteers to your organisation, even if it is just to listen to their expertise and advice for a half an hour each week, will have an immediate impact on your work and help make your role more manageable. 

If you are thinking about taking on a skilled or virtual volunteer,, please get in touch with us. We would love to help you take the next steps. Don’t hesitate to give us a call or join our mailing list to receive monthly tips, tricks, and insights for employee volunteering!

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