Danny Campbell - Social Good Connect

Danny Campbell

Commercial Director, St Andrews Links Trust



Danny has been a member of the Executive Leadership Team at the Links since 2005 and has overseen the transformation of the retail operation from two to five stores as well an online shop. He also has overall responsibility to deliver all aspects of the retail business for The Open as well as successful wholesale and licensing relationships with organisations such as Harrods and Walt Disney World.  He has also developed a successful retail business in both Japan and Korea.

Over the past decade, one of Danny’s primary remits has been to explore new ways of diversifying income streams at the Home of Golf. This included the establishment of a successful global partnership and licensing programme, which has seen the Home of Golf align with some of the most renowned brands in the world including Allianz, Rolex, Callaway, Toro and NBC.

Danny is also a member of Council at St Leonards School in St Andrews and chairs the commercial sub-committee. Before that he was a board member of the commercial entity at the University of St Andrews. He is supporting Caroline and the team at Social Good Connect to grow and do some amazing things for those within the communities that businesses rely upon.

Join 100s of people and hear Caroline’s Thursday Thoughts.

Caroline has made it her life’s work to help people make more meaningful decisions to support their communities and she’s learned some golden nuggets along the way!

So, join Caroline each week for her ‘Thursday Thoughts’ on all things people, planet, philanthropy or purpose all served with sprinkle of fun (but unfortunately no prosecco) to inspire you.