Caroline McKenna accelerated the launch of her Dundee-based social enterprise Social Good Connect in response to the pandemic. The digital search and match platform connects charitable organisations to skilled volunteers from private sector businesses and went live six months early in May 2020. In the year since, 175 charities have joined the movement and are receiving volunteer help from employees in over 30 businesses in all types of sector.
Among all the challenges and new realities of the last 15 months, one thing has stood out for me: the value of kindness. I speak daily to charity leaders, business leaders and volunteers and am heartened by the good intentions and growing connection between the sectors, but, like everything in life, there is room for ‘even better if’… moments. The will is great, but sometimes the way can seem misguided.
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