When I look at the impact of the pandemic I often focus on sectors like retail or hospitality for obvious reasons, but there’s another that deserves just as much attention. The charity sector has seen its income plummet and action is desperately needed to remedy this.
The financial uncertainty brought by lockdown means many would-be donors simply haven’t had any disposable income to give. Even those who have been willing and able haven’t had the same opportunity to donate. Collection tins lay empty while shops were shut, and restrictions have put paid to many of the usual fundraising events.
Meanwhile, the business community pulled back on fundraising after being thrown into turmoil. But we’re on the road to recovery and once again companies are turning their attention to what they can do to make a difference.
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