Mind Your P's - Masami Sato, Founder and CEO of B1G1 - Social Good Connect

Hosted By: Caroline McKenna

Mind Your P’s – Masami Sato, Founder and CEO of B1G1

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Intro

Masami Sato is the founder and CEO of B1G1, a global giving initiative that makes it easy for businesses to incorporate giving into the everyday fabric of their business. Businesses can choose to donate to a clean water project, or to provide a free meal to someone living in poverty, with every sale they do – making big impact easy through tiny changes.

Masami shares with us how her experience as a chef and her love of food led her to discover how the key to making a big impact is by taking advantage of the everyday. Starting by giving a free meal every day, Masami has now built a global business, is a two-time TEDx speaker, Amazon best-selling author, and continues to inspire businesses every day to give back. Since launch, B1G1 has achieved over 230 million giving impacts.

It’s season 2 of Mind Your P’s and we’re back with a bang: listen to episode 16 with Masami Sato now.

Follow Masami’s journey

Twitter: @MasamiSato, @B1G1

LinkedIn: Masami SatoB1G1

Website: masamisato.com, b1g1.com

Facebook: @B1G1

What you’ll learn

  • The power of small – how tiny changes accrue into huge impact. Masami sets out how businesses can create effective change by incorporating it into their everyday way of doing business
  • The payoff of diversity – how ‘the magic’ happens when you start surrounding yourself with a truly diverse group of people. When we don’t have diversity, we are held back by the limitations of our own experiences
  • Culture can’t be decided for staff by laying out a set of rules, it must come from within the organisation. Start with your values, and build from there.

Transcript

Join 100s of people and hear Caroline’s Thursday Thoughts.

Caroline has made it her life’s work to help people make more meaningful decisions to support their communities and she’s learned some golden nuggets along the way!

So, join Caroline each week for her ‘Thursday Thoughts’ on all things people, planet, philanthropy or purpose all served with sprinkle of fun (but unfortunately no prosecco) to inspire you.