How can you get your employer more engaged in social responsibility? 4 top tips! - Social Good Connect

How can you get your employer more engaged in social responsibility? 4 top tips!

27 August 2021

Are you one of the 88% of customers who expect the brands you shop from to do more to control their social and environmental impact? Then the chances are you also care about the social responsibility actions of your employer.

While many employees have been voting with their feet in recent months and leaving jobs that don’t  meet their expectations, getting your employer to listen to your needs doesn’t need to involve such drastic action.

Here are our top tips for getting your employer more engaged in social responsibility.

1. Demonstrate employee demand

While every individual voice should be valued and heard, having a little back up from your colleagues will help your employer to understand the urgency and importance of this.

You might want to start informally by chatting to teammates about how much they value social responsibility in business and what specific area  is most important to them. Some people may be passionate about supporting environmental causes, whereas fundraising or community impact work may be more up their colleague’s street

From there, if there is enough interest, you might want to send round a Typeform or SurveyMonkey survey to capture these responses more formally or draft up an open letter for people to add their signatures.

This is, of course, not required before bringing up the topic of social responsibility with your employer but is likely to encourage them to consider your requests more seriously.

2. Present the business benefits and costs involved

Investing in social responsibility has many benefits for a company’s bottom line. Not only is it the ‘right’ thing to do, more often than not, it’s also a smart business move.

In order to make your case for community impact, it pays to lay out the facts. Create a quick presentation with details such as types of social responsibility activities you want to implement, this could be anything from employee volunteering, to fundraising events, to switching to greener office supplies, and much more! Make sure you detail the cost involved both in terms of financial investment and time investment, as well as who will be responsible for owning and leading on this work.  

Once you’ve explained the cost and commitment, then its time for the fun part – the benefits!

Here are some social impact stats to get you started:

  • Engaging in socially valuable projects can reduce employee turnover by approximately 50%.
  • Effective CSR strategies can increase market value by 4-6%.
  • When a company leads with purpose, respondents were 78% more likely to want to work for that company
  • More than half (58%) of employees say they hold their employer to a higher standard than other companies when it comes to addressing social justice issues. 43% say they are reconsidering their current job because their company is not doing enough to address social justice issues.
  • The Journal of Happiness Studies found that: Those who volunteer at least once a month reported better mental health than participants who volunteered infrequently or not at all.
Engaging in socially valuable projects can reduce employee turnover by approximately 50%

3. Research tools that could be used to manage this workload

For an already busy company, it can be hard to find the time to take on extra projects, even when the benefits are clear. But you don’t have to do this on your own!

There are many organisations who can advise and support with social impact activities. Here are some of the companies who can help:

  • For strategic advice and social impact consultancy try Skylark Works who can help you work out how to build a CSR (corporate social responsibility) strategy that works for your company.
  • For simple fundraising support, get in touch with Work for Good  who make charitable donations a breeze!
  • For employee volunteering, Social Good Connect can help you set up a flexible, tailored volunteer programme to suit employee needs.
  • And for a free tool to help you know where to start, we recommend the B-Impact Assessment which can identify a company’s CSR strengths and weaknesses and suggest solutions to solve these.

4. Share why it’s important to YOU

Finally, don’t forget to let your personality shine through. Share with your employer why social responsibility matters so much to you, and what working for an employer who invests in this would mean to you and teammates like you.

More than the stats and strategy, it’s the human element that will really bring this to life for your employer. Why do you feel so strongly about the importance of this work, and how do you intend to support its implementation?

Need some help?

If you would love to get your employer excited about employee volunteering but don’t have the time to pull all this information together yourself? We can help! Why not book a call with Sarah, our Business Engagement Manager and we can share our insight and resources to help get your employer on board. 

Or join our community here to stay up to date with all things employee volunteering.

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