Case Study: GoodCall and U-Evolve

10 June 2020

At Social Good Connect we believe in building connected communities. In everything we do, we aim to be connectors for good and we are pleased to have been able to support many brilliant organisations to connect with businesses or other organisations who can support them to reach their goals.

One example of this is a collaboration we recently facilitated between U-Evolve, a youth mental health charity in Edinburgh, and GoodCall, a mobile and telecommunications social enterprise in Dundee.

About GoodCall

GoodCall are a social enterprise based in Dundee who have made it their mission to provide charities and social enterprises with the lowest cost and highest quality mobile telecommunications. They use their extensive experience in the telecoms industry to conduct expert analysis on a charity’s current services and provide a lower cost option.

They understand that for non-profit organisations, time and money are equally precious commodities, they take the pain out of mobile contracts and allow charities to focus on the work that really matters: supporting their beneficiaries.

About U-Evolve

U-Evolve are a youth mental health charity based in Edinburgh. They work with young people who are at risk of developing long-term mental health issues but who are unlikely to receive support from local services which are reserved for people at crisis point.

Their work aims to prevent young people from reaching this point in the first place. They have been working hard to support their beneficiaries during lockdown, many of whom are vulnerable and now confined to unstable home environments.

They have created a digital hub of resources for young people, and parents or guardians who are concerned about their children. They have also started providing 1:1 counselling services via phone or videocall.

We firmly believe that the future of business lies in social responsibility. We will work to champion early adopters of this mindset and support companies to make positive changes to their business practices.

The Problem

For many of the young people who rely on U-Evolve’s services, regular routine and peer support provided by schools and community youth clubs are a vital lifeline. The loss of these support systems has been a huge knock to their confidence and a blow to the progress they have made with their counsellor.

For some, 1:1 counselling via phone or videocall is a natural alternative and they have been quick and enthusiastic to continue working with their counsellor and talking through their feelings. For others, this in itself, is an overwhelming change which is just a bit too much to adapt to. U-Evolve understand this and continues to reach out to these young people regularly by phone or by text just to let them know that their help is still there, and they have not been forgotten.

Eilidh Macdonald-Harte, chair of U-Evolve, has said that these consistent offers of support have helped bring some young people round to the idea of virtual counselling and get them back on track to positive mental health:

‘some [young people] have been slower to engage with our online 1:1 therapeutic coaching but we keep texting them and we pick up the phone and we say, ‘Hey, how are you doing? We’re still here’. Always keeping the door open, never giving up on them, always believing that they’re going to connect eventually, and that exactly what has happened over the last 3 weeks. Some joined the service really quickly and others just needed a little bit of confidence building to test the water a bit.’

The next hurdle they faced was a lack of access to technology. U-Evolve work in the North of Edinburgh which is an area of multiple deprivation. Many of their beneficiaries did not have access to tablets or smartphones in order to access the digital support they need. This creates an invisible ‘digital divide’ highlighting the inequalities between those who have access to technology and those who do not.

The pandemic has only exacerbated this issue and has shown that digital inclusion is critical and must be a priority as we move towards business as usual.

The Connection

We were approached by U-Evolve who needed help to provide tablets and phones to their young people and ensure their services remain accessible to all during the crisis.

Having previously worked with GoodCcall, we knew that they would be well placed and willing to provide this support. Social Good Connect brokered a relationship between the two organisations. The result was that GoodCall were able to donate two tablets to U-Evolve for vulnerable young people who were in critical need of support.

Colin Loveday, CEO and Founder of Good Call said:

‘GoodCall is very much a purpose-led company, we believe in giving back to the community and supporting third-sector organisations to make the biggest impact they can.

Working with Social Good Connect highlighted a quick and easy way we could help mental health charity, U-Evolve, deal with the challenges they face during the crisis.

We were able to donate two tablets and data network connections to users of their service so that they could continue accessing the mental health support that they need from home. Social Good Connect helped us to connect to a worthy cause and make a significant impact on their work.’

A Story of Success

We are continually astonished and delighted by the numerous displays of generosity and kindness we see from organisations.

We firmly believe that the future of business lies in social responsibility. We will work to champion early adopters of this mindset and support companies to make positive changes to their business practices.

GoodCall are a wonderful example of a socially minded business who understand the importance of supporting their community. Equally, U-Evolve are a charity who always put the needs of their young people first and have shown that the ability to adapt to changing circumstances and a focus on digital inclusion will be key to a brighter future for all.

If you want to know more about how your organisation can get involved in connecting for good, please get in touch with us here, or read more in the articles below!

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